Post by sinthiya007 on Nov 2, 2024 22:47:05 GMT -7
All summer long, we invite you to (re)discover SPREAD through an octopus saga! Remember, in the previous episode , we talked about Dating. Sure, the first date went well. But before you can go any further, you'll have to get to know your loved one.
That said, be careful, in life as in business, you can meet someone without knowing who they really are!
“You can just have customers…or you can really get to know them.”
To really know your customers, you need to focus on analyzing a lot on page seo service of data, provided in particular during the meeting phase. But not only that. Because the strength of SPREAD and its CRM is to compile both social data, but also commercial and behavioral data.
Because the Dr. House method doesn't work in real life, we'll tell you that right away!
WHY IS THIS IMPORTANT?
Merchants and customers do not perceive the consumer experience in the same way at all.
A few months ago, the Journal du Net reported the results of a study conducted by IBM among marketing professionals and their clients. The axe falls: while companies say they are particularly concerned about improving the consumer experience, consumers, for their part, note that their favorite store does not understand them .
While 90% of U.S. retailers agree that personalizing the customer experience is critical to their business success, nearly 80% of consumers say brands don't understand them as individuals.
Instead, take a look at the infographic summarizing the most telling figures:
Click on the image to view the infographic in its entirety.
The study of course highlights this real gap between the perception of companies and consumers. But above all, it proves that customer knowledge is essential to gain their support. They are no longer satisfied with a one-to-many approach. From now on, they demand attention and above all a personalized experience.
But to be able to personalize, you will have understood, you need to know.
And that's good. At SPREAD, knowledge (real knowledge) is one of the major components of the solution. So it's up to you to take matters into your own hands!
PREPARE FOR ACTION
Are you well aware of all the analysis tools available to you via SPREAD?
Focus on the profiling functionality: analyze before acting.
Your strategy must result from the analysis of your Customer Family's behavior . For this, SPREAD provides different tools. These will allow you to know who your fans really are, in order to convert them into customers, and who your customers are, in order to convert them into loyal customers.
For this, there is first of all the profiling functionality . It provides you with an overall view of your Customer Family. For example, whether it is mainly composed of men or women. Or the most represented age groups. You will also identify your main influencers on social networks , based on their number of shares. Or what proportion of your base is subscribed to your newsletter.
That said, be careful, in life as in business, you can meet someone without knowing who they really are!
“You can just have customers…or you can really get to know them.”
To really know your customers, you need to focus on analyzing a lot on page seo service of data, provided in particular during the meeting phase. But not only that. Because the strength of SPREAD and its CRM is to compile both social data, but also commercial and behavioral data.
Because the Dr. House method doesn't work in real life, we'll tell you that right away!
WHY IS THIS IMPORTANT?
Merchants and customers do not perceive the consumer experience in the same way at all.
A few months ago, the Journal du Net reported the results of a study conducted by IBM among marketing professionals and their clients. The axe falls: while companies say they are particularly concerned about improving the consumer experience, consumers, for their part, note that their favorite store does not understand them .
While 90% of U.S. retailers agree that personalizing the customer experience is critical to their business success, nearly 80% of consumers say brands don't understand them as individuals.
Instead, take a look at the infographic summarizing the most telling figures:
Click on the image to view the infographic in its entirety.
The study of course highlights this real gap between the perception of companies and consumers. But above all, it proves that customer knowledge is essential to gain their support. They are no longer satisfied with a one-to-many approach. From now on, they demand attention and above all a personalized experience.
But to be able to personalize, you will have understood, you need to know.
And that's good. At SPREAD, knowledge (real knowledge) is one of the major components of the solution. So it's up to you to take matters into your own hands!
PREPARE FOR ACTION
Are you well aware of all the analysis tools available to you via SPREAD?
Focus on the profiling functionality: analyze before acting.
Your strategy must result from the analysis of your Customer Family's behavior . For this, SPREAD provides different tools. These will allow you to know who your fans really are, in order to convert them into customers, and who your customers are, in order to convert them into loyal customers.
For this, there is first of all the profiling functionality . It provides you with an overall view of your Customer Family. For example, whether it is mainly composed of men or women. Or the most represented age groups. You will also identify your main influencers on social networks , based on their number of shares. Or what proportion of your base is subscribed to your newsletter.