Post by nurnobisorker14 on Oct 30, 2024 1:23:59 GMT -7
The role of content marketing in promoting online stores has been the subject of heated debate for many years. The ball of truth has been rolling back and forth for a long time, until direct advertising has been replaced by conscious advertising. The new approach requires thinking about the path a customer takes from receiving the first information about a product to purchasing it, and forces sellers to help them make a choice. Those who do not see the benefit of content in 2023 are gradually losing out to competitors in the fight for customers.
Contents hide
1) The Role of Content Marketing
2) Pros and cons
3) Main types of content
4) Main channels for content distribution
5) How to create a content plan
6) Conclusion
The Role of Content Marketing
Content marketing for an online store is not just texts that can be used to promote a company to the top of search engines or to keep a buyer on the site to improve usability. It is a set of techniques that are used to distribute information of interest to potential customers across the Internet.
The main goal of content marketing is to build a sales funnel, a map with which the consumer finds a product that can satisfy his needs. The tool is also used for:
Formation of a positive image of the seller. Since it is important for the buyer not only to find a product that will satisfy the needs, but also a place (store) where they will be satisfied most fully. The choice of a trading platform is influenced by the conditions for the return of ordered goods, delivery costs and other parameters.
Increasing the contact base for further work, including joint promotion of products with users who earn money from advertising (owners of YouTube channels, pages on social networks, etc.).
Testing new products, promoting old ones in new markets.
Attracting traffic to the site also plays an bulk email campaigns important role, but this direction, like others, is usually subordinated to the main goal: increasing sales revenue or increasing market share. However, content marketing does not bring quick returns, it does not guide the buyer to make a decision here and now, but only helps make a choice, allowing each material to learn more about the product and the store.
Content marketing works well in both the B2B and B2C segments. But the method demonstrates the best results in areas where reputation is critical.
This is primarily the service sector, including delivery, secondly - various materials for creativity, construction, home and garden, thirdly - expensive goods.
When promoting an online store, content marketing acts as a medium-budget tool with a prolonged effect. It affects the place in the top search results, but this is not its main function. The tool is effective if truly useful content is created.
Increase your sales with Mokka
Pros and cons
The advantages of content marketing are much talked about, but usually the emphasis is on promoting products from various manufacturers. How effective the method is in promoting an online store depends on what is sold in it. Some products sell well and are upsold through expertise and communities, while others are weak.
Among the strengths of content marketing for an online store:
The opportunity (if used correctly) to form a good reputation for the store brand on the Internet and increase recognition.
Attracting new customers and retaining old ones. The latter requires a range of measures, including personal discounts or “only for old customers” discounts.
Increasing the level of trust in the store itself and the products sold in it.
Attracting new traffic to the online store website.
Despite the obvious advantages, the method also has disadvantages, including:
Slow return. Content is always a long-term project.
High barrier to entry. For a small business, the content marketing budget for an online store is often an unaffordable burden.
It is difficult to assess effectiveness, since the consumer usually does not remember the first, as well as many other touches.
Promoting an online store using content marketing, like using other methods, does not guarantee success. Therefore, marketers always use a comprehensive approach.
Main types of content
The content for promotion can be anything, there are no restrictions. The choice of the optimal one depends on what the representatives of the target audience prefer. Most often, the following is used to promote an online store:
Text content. These are primarily optimized articles on the IM website with useful tips on how to choose a product, as well as materials on properties, methods of application, tips for use, as well as articles posted on other sites: news, press releases.
Audio, video, e-books that help make a choice of a product or understand the need for it. Collages work well, but are rarely used, since there are not enough good specialists on the market to create them.
Contents hide
1) The Role of Content Marketing
2) Pros and cons
3) Main types of content
4) Main channels for content distribution
5) How to create a content plan
6) Conclusion
The Role of Content Marketing
Content marketing for an online store is not just texts that can be used to promote a company to the top of search engines or to keep a buyer on the site to improve usability. It is a set of techniques that are used to distribute information of interest to potential customers across the Internet.
The main goal of content marketing is to build a sales funnel, a map with which the consumer finds a product that can satisfy his needs. The tool is also used for:
Formation of a positive image of the seller. Since it is important for the buyer not only to find a product that will satisfy the needs, but also a place (store) where they will be satisfied most fully. The choice of a trading platform is influenced by the conditions for the return of ordered goods, delivery costs and other parameters.
Increasing the contact base for further work, including joint promotion of products with users who earn money from advertising (owners of YouTube channels, pages on social networks, etc.).
Testing new products, promoting old ones in new markets.
Attracting traffic to the site also plays an bulk email campaigns important role, but this direction, like others, is usually subordinated to the main goal: increasing sales revenue or increasing market share. However, content marketing does not bring quick returns, it does not guide the buyer to make a decision here and now, but only helps make a choice, allowing each material to learn more about the product and the store.
Content marketing works well in both the B2B and B2C segments. But the method demonstrates the best results in areas where reputation is critical.
This is primarily the service sector, including delivery, secondly - various materials for creativity, construction, home and garden, thirdly - expensive goods.
When promoting an online store, content marketing acts as a medium-budget tool with a prolonged effect. It affects the place in the top search results, but this is not its main function. The tool is effective if truly useful content is created.
Increase your sales with Mokka
Pros and cons
The advantages of content marketing are much talked about, but usually the emphasis is on promoting products from various manufacturers. How effective the method is in promoting an online store depends on what is sold in it. Some products sell well and are upsold through expertise and communities, while others are weak.
Among the strengths of content marketing for an online store:
The opportunity (if used correctly) to form a good reputation for the store brand on the Internet and increase recognition.
Attracting new customers and retaining old ones. The latter requires a range of measures, including personal discounts or “only for old customers” discounts.
Increasing the level of trust in the store itself and the products sold in it.
Attracting new traffic to the online store website.
Despite the obvious advantages, the method also has disadvantages, including:
Slow return. Content is always a long-term project.
High barrier to entry. For a small business, the content marketing budget for an online store is often an unaffordable burden.
It is difficult to assess effectiveness, since the consumer usually does not remember the first, as well as many other touches.
Promoting an online store using content marketing, like using other methods, does not guarantee success. Therefore, marketers always use a comprehensive approach.
Main types of content
The content for promotion can be anything, there are no restrictions. The choice of the optimal one depends on what the representatives of the target audience prefer. Most often, the following is used to promote an online store:
Text content. These are primarily optimized articles on the IM website with useful tips on how to choose a product, as well as materials on properties, methods of application, tips for use, as well as articles posted on other sites: news, press releases.
Audio, video, e-books that help make a choice of a product or understand the need for it. Collages work well, but are rarely used, since there are not enough good specialists on the market to create them.